Product post
Benefit + story.
"Made 200 of these. Sold 198. The ones left have a story behind them."
Built for Small Business Owners
AI Captions for Small Businesses
Captions that sound like a person, not a billboard.
InstagramTikTokThreads
Small businesses win on personality. The right caption turns a product post into a relationship.
instacaptions AI writes captions for product reveals, founder stories, customer reposts, sale announcements and behind-the-scenes posts.
What to post — with examples
Founder story
Honest, short.
"Two years ago this was a side project at the kitchen table. Today it pays one salary. Mine."
Customer repost
Their words, your gratitude.
"When a stranger sends a thank-you note. The reason small business is the best business."
Sale day
Clear and warm.
"First sale of the year. 15% off everything until Sunday. Thank you for letting me do this work."
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Built for other businesses too
For
Real Estate Agents
Turn every listing photo into a scroll-stopping post. Captions written for realtors.
For
Restaurants & Cafés
Captions that make people hungry — and book a table.
For
Fitness Coaches & Personal Trainers
Captions that show up like a trainer — direct, motivating, never preachy.
For
Freelancers & Solopreneurs
Captions that read like a portfolio piece, not a job ad.
For
Photographers
Let the photo do the work. Captions that don't compete with it.
For
Ecommerce & DTC Brands
Captions that read like a brand, not a sales page.