Editorial
Editorial standards: how we generate and review captions
How instacaptions writes captions, how we use AI, how we review for quality, and how we handle corrections, takedowns and reader feedback.
instacaptions exists to help creators write better social copy in less time. We use AI heavily and we're upfront about it. This page covers how content on this site is produced, reviewed and updated.
What's written by humans
- All editorial content on the blog (the posts under /blog). Written and edited by the instacaptions editorial team, based on our own analysis of social platform trends, primary creator interviews, and platform documentation.
- Category page introductions, FAQs and tips under /c, /h, /for and /vs. Written by editors, reviewed at least every 90 days.
- About, Contact, Privacy, Terms, and this page. Hand-written by the team.
What's generated by AI
- The caption, hashtag and quote results produced by the on-page generators. These are produced live by a large language model when you submit a prompt. Each result is unique to your input. We tune the underlying prompts, tone settings and post-processing rules ourselves.
- The "Trending captions right now" example lists on category pages. These mix hand-curated seed examples (written by editors) with AI-generated examples surfaced from the public history of opted-in users.
When AI is the primary author of something visible to readers, it's labelled. The blog and editorial pages are not AI-written.
Our editorial line
- We do not pay for placement in our editorial articles. Sponsored content is labelled "Sponsored" everywhere it appears.
- We do not buy backlinks. We do not sell backlinks.
- We disclose when a product mentioned in an article is operated by us (e.g. our own generators).
- Affiliate links — when used — are marked with a "Sponsored" or "Affiliate" badge and the same disclosure appears in our Privacy Policy.
How we review AI-generated output
We don't review every individual generation — at our volume, that isn't feasible. We do:
- Run automated filters for offensive content, hate speech, and policy-violating phrasing before any output is shown.
- Sample 1% of generations daily for human quality review.
- Block prompts and outputs that violate our Terms (impersonation, harassment, deceptive marketing claims).
- Maintain a known-bad hashtag list and filter generated hashtag sets against it weekly.
Corrections and feedback
If you find a factual error in a blog post or category page, email the address on our Contact page. We update articles in place and add the update date at the top of the post. Significant corrections are noted at the bottom of the article.
If you believe a generated caption, quote or hashtag violates someone's rights (copyright, trademark, defamation), email the same address with the URL and a description. We respond within 5 business days and remove or modify content that violates rights or our policies.
Updates to this page
We revise this page when our processes change. The "Last updated" date below reflects the most recent material change.
Last updated: 2026-05-25.
A note on how this was made
This article was written and edited by the instacaptions editorial team. Our generators use AI; our articles do not. Read more about how we produce and review content.